티앤케이팩토리

안녕하세요

8월 1일자로 구글이 약관 변경에 대한 레터를 개발사에게 발송하였습니다.

그리고 8월 2일부터 구글 플레이의 순위가 8월 6일까지 모두 Freezing되었는데, 아마도 구글이 내부적으로 대대적인 개편을 준비하고 있는 것 같은 생각이 듭니다. 이 시점에 앱을 등록하신 분은 앱이 노출이 안되셔서 많은 맘 고생을 하신 것으로 알고 있습니다.

8월 1일 약관 변경 이후 개발사에게 다양한 경고성 레터가 발송되고, 일부 앱들이 구글플레이에서 삭제되는 빈도가 더 많아졌습니다.

**구글 플레이에서 장기적으로 상품을 판매하시려면 구글 정책을 숙독하시고 이에 대한 대책을 빨리 마련하는 것이 중요합니다. 30일 내 준수하지 아니하면 앱이 삭제될 가능성도 있으니 당장 확인하세요.

1. 주요 내용은 다음과 같습니다. 복잡하게 보이지만 크게 단순화하면 딱 두가지입니다. 자세히 보면 또 점검할 것이 많이 있습니다.

1) 결제에 대한 명확한 정책 약관에 반영

=> 실물상품(실제 상품판매) 및 앱 외부 사용 상품(음원 등)을 제외한 모든 IAP는 구글 결제로 변경되어야 합니다. 현재 카카오톡을 비롯한 많은 업체들이 a.상대적으로 수수료가 저렴하고(8%) b. 국내환경에서 결제가 용이한 Third Party 결제를 사용하는데요, 당분간 동 건에 대한 단속이 강화될 것으로 보입니다.

=> 회사 입장에서 결제에 대한 의사결정을 하셔야 합니다. 저희 의견은 구글 결제로 변경하는 것을 추천합니다. 이를 회피할 경우 장기적으로도 계속 불편한 상태를 유지하여야 하는데, 이보다 정책을 준수하고 절대 매출을 키우는 방식이 적합합니다. 뭐, 다 이 상황은 예상하고 계셨을 것으로 사료됩니다.

2) 기타 모방 제품 단속 강화/개인정보 유출 등 단속 상품 가이드라인 제공 강화/ 스팸 정책 강화

=> 노출을 위한 키워드 삽입, 유사 컨텐츠 반복 게재, 성인 키워드 등 앱 노출을 위한 불필요하거나 무리한 액션은 당분간 삼가하는 것이 좋습니다. 성인물에 대한 단속도 강화하고 있는데, 일부 업체의 경우 관심을 끌기 위한 자극적인 문구도 삼가하는 것이 좋습니다.

3) 광고 관련사항

=> 역시 광고관련 내용이 당사가 가장 중점적으로 보는 것인데요, PPI는 크게 문제가 되지 아니하고 Airpush 등 푸쉬광고에는 어느정도 영향을 줄 것으로 보입니다. PPI가 문제되는 부분은 a. 19세 광고 노출인데 저희는 나이별 타겟팅하여 광고를 보여주기는 하는데 앱 자체는 19세가 아님으로 이점이 좀 우려되고요, 우선 다른 일반 매체에서는 19세 관련 광고는 모두 차단하도록 할 예정입니다 b. 포인트 제공이 아닌 Unlock형태는 문제가 될 소지가 있어 보이는데, 해외 Bloging의 분석결과로는 크게 문제는 없을 것으로 보여서 확인이 필요하고  c. 타 마켓과의 Inferfere 부분에 대한 명확한 해석이 필요할 것으로 보입니다.

=> 특히 광고에 대한 규정을 앱에 대한 규정과 동일 시하여, 개발사 입장에서는 광고 플랫폼의 선택을 신중하게 결정하셔야 합니다.

=> 먹고 살기가 너무 어려워져요. 아직 애들이 어린데…
3. 30일 유예기간

=> 모든 신규앱 또는 업데이트는 약관을 준수하여야 하며, 30일 유예기간을 거처 약관에 위반되는 사항 발견 시 경고 또는 구글플레이에서 삭제된다고 합니다. 하기 약관을 꼭 읽어보시고 혹시라도 번역이 헛깔리시는 분들은 우선 네이버 지식검색과 구글 번역에게 부탁하시고, 그래도 애매한 것은 티앤케이로 연락을 부탁드립니다. 제가 나름 독해는 좀 합니다.

=> 결론적으로 일부 업데이트를 기점으로 활용하여 기존 느슨하게 관리되던  결제와 광고 등 구글의 수익에 직접적으로 연관되는 부분의 관리 강화가 금번 주요 메시지인 것으로 보입니다. 구글 참 IQ가 좋은 분들이 모인 것 같아요.

Google Play Developer Program Policies

The policies listed below play an important role in maintaining a positive experience for everyone using Google Play. Defined terms used here have the same meaning as in the Developer Distribution Agreement. Be sure to check back from time to time, as these policies may change.

Content Policies

Our content policies apply to any content your application displays or links to, including any ads it shows to users and any user-generated content it hosts or links to. In addition to complying with these policies, the content of your app must be rated in accordance with our Content Rating Guidelines.

• Sexually Explicit Material: We don’t allow content that contains nudity, graphic sex acts, or sexually explicit material. Google has a zero-tolerance policy against child pornography. If we become aware of content with child pornography, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.
• Violence and Bullying: Depictions of gratuitous violence are not allowed. Applications should not contain materials that threaten, harass or bully other users.
• Hate Speech: We don’t allow the promotion of hatred toward groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity.
• Impersonation or Deceptive Behavior: Don’t pretend to be someone else, and don’t represent that your app is authorized by or produced by another company or organization if that is not the case. Products or the ads they contain also must not mimic functionality or warnings from the operating system or other applications. Developers must not divert users or provide links to any other site that mimics or passes itself off as another application or service. Apps must not have names or icons that appear confusingly similar to existing products, or to apps supplied with the device (such as Camera, Gallery or Messaging).
• Personal and Confidential Information: We don’t allow unauthorized publishing or disclosure of people’s private and confidential information, such as credit card numbers, Social Security numbers, driver’s and other license numbers, or any other information that is not publicly accessible.
• Intellectual Property: Don’t infringe on the intellectual property rights of others, (including patent, trademark, trade secret, copyright, and other proprietary rights), or encourage or induce infringement of intellectual property rights. We will respond to clear notices of alleged copyright infringement. For more information or to file a DMCA request, please visit our copyright procedures.
• Illegal Activities: Keep it legal. Don’t engage in unlawful activities on this product.
• Gambling: We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting and lotteries.
• Dangerous Products: Don’t transmit viruses, worms, defects, Trojan horses, malware, or any other items that may introduce security vulnerabilities to or harm user devices, applications, or personal data. We don’t allow content that harms, interferes with the operation of, or accesses in an unauthorized manner, networks, servers, or other infrastructure. Apps that collect information (such as the user’s location or behavior) without the user’s knowledge (spyware), malicious scripts and password phishing scams are also prohibited on Google Play, as are applications that cause users to unknowingly download or install applications from sources outside of Google Play.

Network Usage and Terms
Applications must not create unpredictable network usage that has an adverse impact on a user’s service charges or an Authorized Carrier’s network. Applications also may not knowingly violate an Authorized Carrier’s terms of service for allowed usage or any Google terms of service.

Spam and Placement in the Store
Developers are important partners in maintaining a great user experience on Google Play.

• Do not post repetitive content.
• Product descriptions should not be misleading or loaded with keywords in an attempt to manipulate ranking or relevancy in the Store’s search results.
• Developers also should not attempt to change the placement of any Product in the Store by rating an application multiple times, or by offering incentives to users to rate an application with higher or lower ratings.
• Apps that are created by an automated tool or wizard service must not be submitted to Google Play by the operator of that service on behalf of other persons.
• Do not post an app where the primary functionality is to:
  • Drive affiliate traffic to a website or
  • Provide a webview of a website not owned or administered by you (unless you have permission from the website owner/administrator to do so)
• Do not send SMS, email, or other messages on behalf of the user without providing the user with the ability to confirm content and intended recipient.

Paid and Free Applications

• App purchases: Developers charging for applications and downloads from Google Play must do so by using Google Play’s payment system.
• In-app purchases: Developers offering additional content, services or functionality within an application downloaded from Google Play must use Google Play’s payment system as the method of payment, except:
  • where payment is primarily for physical goods or services (e.g. buying movie tickets; e.g. buying a publication where the price also includes a hard copy subscription); or
  • where payment is for digital content or goods that may be consumed outside of the application itself (e.g. buying songs that can be played on other music players)

Developers must not mislead users about the applications they are selling nor about any in-app services, goods, content or functionality they are selling.

Subscriptions and Cancellations
Google’s subscription cancellation policy is that a user will not receive a refund for the current billing period when cancelling a subscription, but will continue to receive issues and updates of the relevant subscription content (if any) for the remainder of the billing period, regardless of the cancellation.
You (as the content or access provider) may implement a more flexible refund policy with your users directly, and it is your responsibility to notify your users of those policies and ensure that the policies comply with applicable law.

Ad Policy

The policy below covers all ads that are implemented in and bundled with apps. These rules are important in maintaining a positive experience for everyone using Android apps from Google Play. Be sure to check back from time to time, as these policies may change.

1. Developer Terms apply to the entire user experience of your application/extension
   Please be aware that Google’s Developer Distribution Agreement and Developer Program Policies (together, “Developer Terms”) apply to each application (“app”) as well as any ads or third-party libraries bundled or made available through the app. Offer your users a consistent, policy compliant, and well communicated user experience.In general, ads are considered part of your app for purposes of content review and compliance with the Developer Terms. Therefore all of the policies, including those concerning illegal activities, violence, sexually explicit content, and privacy violations, apply. Please take care to use advertising which does not violate these policies.Ads which are inconsistent with the app’s content rating also violate our Developer Terms.

2. Ads Context
   It must be clear to the user which app each ad is associated with or implemented in. Ads must not make changes to the functioning of the user’s device outside the ad by doing things such as installing shortcuts, bookmarks or icons or changing default settings without the user’s knowledge and consent. If an ad makes such changes it must be clear to the user which app has made the change and the user must be able to reverse the change easily, by either adjusting the settings on the device, advertising preferences in the app, or uninstalling the app altogether.

   Ads must not simulate or impersonate system notifications or warnings.

3. Ad Walls
   Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app provides a poor user experience and is prohibited. Users must be able to dismiss the ad without penalty.

4. Interfering with Third-party Ads and Websites
   Ads associated with your app must not interfere with any ads on a third-party application.

Policy Enforcement
In the event that your application is removed from Google Play, you will receive an email notification to that effect. If you have any questions or concerns regarding a removal or a rating/comment from a user, you may contact us at http://support.google.com/googleplay/android-developer. Serious or repeated violations of the Developer Distribution Agreement or this Content Policy will result in account termination. Repeated infringement of intellectual property rights, including copyright, will also result in account termination. For more information on Google’s copyright policies, please see here.

신/구 약관 비교표 – 보시면 아시겠지만 짝퉁방지/결제/광고가 가장 큰 변경 사항입니다.